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Posted on: September 22, 2014

NORCROSS-Atlanta Business Chronicle Updates Jacoby Development Plans for OFS Mixed-Use Movie Project

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NORCROSS-Atlanta Business Chronicle Updates Jacoby Development Plans for OFS Mixed-Use Movie Project

Sep 17, 2014
Staff
Atlanta Business Chronicle

A seminal development for the northeast side of the Perimeter, The Atlanta Media Campus would need zoning for a more than 400,000-square-foot movie studio, a large hotel, and 2.2-million square feet of office space. Jacoby Development Inc. is proposing the project at Jimmy Carter Boulevard and Interstate 85.

Jacoby Development Inc. has filed plans to rezone 107 acres of the OFS Brightwave Solutions plant in Norcross and turn the campus into a giant movie studio and mixed-use project.

Founder Jim Jacoby, whose projects have included the conversion of the Hapeville Ford plant into a new headquarters for Porsche Cars North America and a steel mill into Midtown’s Atlantic Station, is tackling another challenging redevelopment in the OFS site.

Jacoby Development would seek zoning to redevelop up to 464,800 square feet for a movie studio, 298,870 square feet for a film school, a 310-room hotel and more than 1,000 multifamily units, according to the plans filed with Gwinnett County. The project would transform the current OFS Plant at Jimmy Carter Boulevard and Interstate 85 and have a broader effect on the entire area.

Jimmy Carter Boulevard was the county’s heart of commercial development several decades ago before homebuilders and retailers focused their projects farther north along I-85. Today Jimmy Carter is primarily a mix of aging industrial buildings and retail that Jacoby Development believes is prime for reinvestment.

The developer is also proposing up to 2.2 million square feet of office space space and almost 200,000 square feet of stores and restaurants, according to plans filed with Gwinnett County. That would be a seminal development for the northeast side of the Perimeter. A project that large might be seen closer to Georgia 400 near Sandy Springs or Dunwoody — the region’s largest office market.

The rezoning is scheduled for a public hearing in November. Jacoby Development is calling its project the Atlanta Media Campus.

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